About

Everyday Luxury had to begin somewhere

The story of bonheurs

Bonheurs Fashion was born from the desire to create a space for women who know who they are and what they want. It is fashion that does not chase trends – it tells the story of the diamond woman: mature, strong, inspiring, and full of class. A woman who has nothing to prove, because her presence says it all.

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Each collection is a celebration of contrasts – softness and strength, elegance and boldness, everyday life and uniqueness. Sweatshirts, sweaters, jacket‑blazers, and jeans are not just clothes. They are tools of freedom: the freedom to experiment, to express yourself, and to live on your own terms.

Bonheurs Fashion was created for women who refuse to disappear into the background. It is a quiet revolution against invisibility – a reminder that the best time in a woman’s life begins now. This is fashion that not only dresses but empowers. It is a story of confidence, femininity, and individuality you carry every day – in moments of action and in moments of balance.

Bonheurs Fashion – because true elegance has no age, and confidence knows no limits.

The begining

The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Several decades late

Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.